SpiralFrog is the latest to offer a challenge to Apple Computer's hugely successful iTunes, which lets users download songs legally for 99 cents each, and its many smaller imitators. Though the venture is not the first to try a free ad- supported approach, the backing of Universal, with millions of songs in its catalog from thousands of artists like Eminem and Gwen Stefani, Elton John and Gloria Estefan, Count Basie and Hank Williams, promises to give it instant credibility and scale.

SpiralFrog, which is privately held and headed by Robin Kent, a former advertising executive, said it expected to start testing its service in the United States and Canada by the end of the year and that it would expand to Britain and other European markets next year.

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